![]() ![]() ![]() The Mountain Dew name was patented for the soft drink in 1948, and it was originally a 19th-century slang word for whisky, particularly Highland Scotch whiskey. In the 1930s, soft drinks were marketed locally, and the Hartmans couldn’t find their favored soda to combine with liquor, especially whiskey, in Knoxville, so they created their own. Mountain Dew was created as a mixer in the 1940s by Tennessee bottlers Barney and Ally Hartman. Mountain Dew competes with Mello Yello and Surge from The Coca-Cola Company and Sun Drop from Dr Pepper Snapple Group Mountain Dew accounted for 80% of citrus soft drinks sales in the United States in 2010. Since 2010, a similar-sounding but different-tasting drink with a formula more akin to the original American version has been available in the United Kingdom and Ireland under the name “Mountain Dew Energy.” In 2014, the product was rebranded simply ‘Mountain Dew.’ Mountain Dew had a 6.6 percent share of the carbonated soft drink market in the United States as of 2017. In 1996, production was expanded to the United Kingdom, but it was phased out by 1998. This product line extension tendency has persisted to this day, with Mountain Dew varieties ranging from specialized to limited- time production, region-specific, and retailer-specific ( Taco Bell, 7-Eleven, and KFC). Code Red, a cherry-flavored version, was introduced in 2001. Mountain Dew Red, which was debuted and terminated in 1988, was followed by Diet Mountain Dew in 1988. The Mountain Dew brand and production rights were purchased from Tip by Pepsi-Cola in August 1964, and distribution was expanded throughout the United States and Canada.īetween the 1940s and the 1980s, most markets only had one type of Mountain Dew, which was citrus-flavored and caffeinated. “Bill” Jones fine-tuned the mix and introduced Mountain Dew in 1961. The Tip Corporation of Marion, Virginia, purchased the rights to this recipe. Bill Bridgforth came up with a new recipe in 1958. Barney and Ally Hartman, Tennessee beverage bottlers, devised the original recipe in 1940. ![]() PepsiCo owns and produces Mountain Dew, a carbonated soft drink brand. ![]()
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